Mission
How do one define great fashion design? How do designers create work stimulates consumer desire, advances the context of fashion design an ultimately leaves a thumbprint on our culture?
The way we approach the design process is a highly personalised road map, but they all share similarities in the principles of fashion design. As creative individuals with voracious appetites for cultural and societal events, we often call upon a sixth sense that allows them to know what people will want to wear in the seasons to come. They are extremely attuned to historical, cultural, societal, political and economic changes in the world, and are able to scrutinise pop culture as an anthropologist would. This constant exposure and ability to synchronize research lets designers predict consciously and subconsciously which colours will be favoured, which type of silhouette and mood will prevail, how the retail experience may evolve, what people will want from fashion, what will motivate their decisions and what kind of consumer behaviour will arise. As a start package we chose to present a wide palette of Swarowski crystal colored glass jewelry combined with precious metals like gold and silver. We have been inspired by many colors we use to paint with our paintings and graphic design. At the same time we strictly stick to our core rules of minimalistic design in order to maintain the tedious business fashion style, which representing the everyday bread of our clients. It is extremely important that we stay focused.Successful designers keep their target audience in mind from season to season, but subtly adapt their approach to keep up to speed with the current trends and cultural climate. A designer’s customers and their lifestyle will always underscore the collection’s purpose.
Our Vision
Try to imagine to straddle two worlds while keeping one foot on the market’s needs and one foot on your identity as an artist. Designers don’t work in a bubble , and need to know where the market may sway, yet they must always remain consistent to their voice to maintain customer loyalty. Despite focusing only on hand made production or mechanic assembling of ready made jewelry components we make sure that we keep up with new technologies. Often new materials and methods of production are developed for other purposes, then reappropriated by the fashion industry they create new contexts and innovations in design. We keep in mind that our clientele represent mostly those who love wear colors but also tedious, high-quality materials based fashionable articles. Thus does not mean that we are not open to fresh ideas driven by our high end clientele only working within the fashion industry which runs through individual orders, never being part of our regular collection. A typical example of an individual order is jewelry people choose to wear on special occassions, where distinctive accessories complete the overall image and look of nobility.
Our Core Values
Living two worlds we keep one foot on the market needs and the other on the needs of the artist. Consistency assures the voice of customer loyalty.